Course description

Even though lending, marketing and compliance people have different viewpoints on advertising programs, it IS possible to develop a compliance management program that is effective and productive.   Recognizing the strength each side brings to the party is crucial to building a mutually respectful, powerhouse partnership.

Tune into this program to learn key components of a robust, meaningful and lasting marketing/compliance partnership – even in this regulatory environment! 

Join this two-hour program to cover these topics:   

  • Relationship builder:  Being approachable, credible, and reliable
  • Relationship builder:  Being respectful, helpful, and timely 
  • Relationship builder:  Professionalism is not passive-aggressive 
  • Relationship builder:  Show appreciation, genuinely
  • Relationship builder:  Allow people to Save Face
  • Relationship builder:  The power of humility and humor
  • FDIC Membership Advertising rules and modernization
  • Lots of “Nots” and a “May” 
  • Hybrid advertising between bank products and non-deposit products
  • Truth in Savings rules
  • Not so lucky in lotteries
  • CAN SPAM and TCPA
  • Truth in Lending rules 
  • Feeling Triggered yet? 
  • Equal Housing rules
  • Fair Lending dangers
  • SAFE Act rules for NMLS usage
  • Joint Advertising and RESPA
  • UDAAP, always!
  • Throughout – Digital marketing, social media, and one-click-aways
  • The final say – Marketing or Compliance?

All of this information will be presented from the perspective and real-life experience of a veteran compliance pro (25 years!) who, like you, is in the trenches every day!

WHO SHOULD ATTEND:

Compliance staff, marketing staff, bank managers, loan operations, deposit operations, senior managers, and audit staff.

Instructor(s)

Rebekah Leonard, CRCM

Rebekah F Leonard, CRCM Rebekah is the owner of Elucidate LLC, a compliance training and consulting company. Elucidate means to “make clear, explain, throw light upon”, and describes Rebekah’s desire to illuminate the complexities of compliance with passion and fun. She’s created and produced a TRID music video parody and several Compliance Breakout escape rooms, which she frequently provides at state banking compliance conferences. She is an accomplished speaker and regularly provides webinars through BOL and Compliance Resource. Rebekah is currently serving as the VP Director of Compliance for a $6 Billion community bank in Montana. She began her career in 1995 at a private lending company, but soon settled into banking, where she’s covered nearly all of it – customer service and teller work, loan processing and review, BSA, and security and business continuity. She now oversees CRA and all aspects of compliance as a senior leader. She has successfully navigated numerous FDIC Compliance, CRA, and BSA Exams. Rebekah has a bachelors’ degree in Organizational Leadership from Chapman University (Magna cum Laude), attended the American Bankers Association National Compliance School in 2003, and has held her Certified Regulatory Compliance Manager designation since 2006. She is a BOL Compliance Guru.

Course curriculum

  • 1

    Advertising Compliance Mayhem!

    • Watch Live Course

    • Handout Slides

    • Manual

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