Telling Your Customer to Take a Hike! - 12/2017
Presented by
Mary Beth Guard
Recorded on December 11, 2017
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2.0 hours
Have you completed this webinar? Please tell us what you think.
WHAT?
Let’s face it – not all customers are desirable ones. Screening the undesirables out on the front end is ideal, but sometimes you instead have an “Oops!” moment after the customer has been onboarded. Perhaps the customer was perfectly acceptable at the outset, but months or years down the road changes in the way the account is used or managed cause problems, concerns, or extra work, turning the account’s economics upside down.
There are many reasons your bank may wish to break up with its customer. Before you send that “Dear John” letter, however, you want to ensure you have carefully considered all the relevant legal and practical issues with your intended course of action in order to minimize post break-up fallout. This program provides a framework for off-loading customers you no longer want to serve, and it provides some important reminders about instances where closing an account is not the right course of action.
We’ll talk about how to determine whether to provide advance notice and, if so, how much. We’ll explore reasons why “less is more” in your explanation to the customer. You’ll hear about situations where you should not communicate with the person who opened the account. And we’ll talk about red flags that should prompt you to give the customer the boot.
In this comprehensive webinar, we dissect more than three dozen account closing issues! When it’s time to kick the customer to the curb and rid yourself of a headache or potential liability, you want to make sure you’re taking the proper steps, the proper way, at the proper time. This program tells you how to do it.
In this webinar, Mary Beth will provide guidance on these issues:
WHO? This program is designed for everyone involved in making decisions on account closures and implementing those decisions.
Mary Beth Guard
Telling Your Customer to Take a Hike!
Slides
Questions and Answers
Closing Letters